Marketing Discovery Lab | BUS 101 Week 7

Set up today’s marketing lab

Choose one context, then split the class between venture teams and customers. A balanced count works best.

Customer context

Campus Life

Student needs such as meals between classes, tutoring, dorm routines, social connection, and transportation.

This context determines which venture briefs and customer personas students receive.

Venture teamsTeams create one product or serviceCustomersOne persona per student or pairRotations per roundSet up to 4 rotationsMinutes per rotation

Automatically/randomly assign students I will assign roles with private linksRandomize profilesKeep concerns and current alternatives private

Interview before marketing

Venture teams receive capabilities and constraints, not a finished offer. They must interview customers before they create the product, message, channel plan, and call to action.